Buying & selling

Present London Property Market

The London property market is one of the fastest moving and competitive in the world. With demand often outstripping supply, marketing property for sale in London may seem like an easy trade, however it is very much the opposite. You only need to walk along your local high street to see the plethora of estate agents in London, illustrating the competitive nature of the market place.

It is our belief therefore, that being good at what we do isn't good enough; our service has to be better than that of our competitors and from what we hear from our clients, it is. We understand that today's buyer is tomorrow's seller and because we want you as a client for life, it is part our culture to go the extra mile for both buyers and sellers. This may mean working way beyond 9-6, or simply booking appointments when it suits you – whenever that happens to be. We work like this for two reasons: Firstly because being helpful and understanding is second nature to us. Secondly, because by bending over backwards to help others, we get better results. Thirdly, we represent the only estate agency which has over 4 decades of property experience and property development and is part of the Samson Group. So we understand our clients requirements and know how to produce high-yielding results.

At Samson, Our people know their markets inside out

At Samson our network, contacts, local know-how and unrivalled experience ensures that no stone is left unturned in matching up the right buyers with the right properties. 20% of our buyers start looking in a different area to the one they end up buying in, perfectly illustrating the importance of working with an agent that can offer an extended network of property and people.

Buying or selling a property in London is a big deal, which is why we make it our business to ensure that you are in safe hands. Our people are 'property professionals' and 'career' estate agents, who go to great lengths to get better results, but they're also personable, pleasant to deal with, well informed and highly professional.

Our people know their markets inside and out. They may know precisely the family who'll be interested in your home; they might see that its fit for a pool of overseas buyers or a downsizing couple from a nearby postcode. This sort of know-how only comes with Samson.

First and foremost, our job is to sell. Therefore getting the marketing right for each individual property is essential. Gone are the days of sticking up a photo in a shop window and hoping for the best; when was the last time you looked for a property in an estate agent's window?

There is an art and a science to ensuring that every property we've been instructed to sell is seen in the best possible light, in the right places by the right people. We've zoned our marketing skills to the 'nth' degree because appealing, intelligently targeted marketing helps us achieve more for our clients when we sell their home. We market our properties in the best and most effective places whether it be at a local, national or an international level. As well as advertising in a wide range of print media including leading newspapers and magazines, we also market properties through online media ranging from our own bespoke website, all the major property portals and social media. We retain the services of a PR agency and where appropriate we will create a PR plan to provide editorial coverage. To make sure that every property is shown in the best light, we always take professional photographs of every property to sell in London.

Seller fees

Our standard fees for sole and multiple agency

Standard fees

Sole agency - 1.8% (1.5% + VAT)

Multiple agency - 2.4% (2% + VAT)

Other fees

Energy Performance Certificate - £100

Related Case Studies

Duches Drive E13

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White Cross Apartments London, E15-2TF consisting luxury apartments.

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